A research pipeline for the internet-shaped part of the decision
I built a research pipeline to help me pick a Dutch e-commerce niche to launch into. Version 1 pointed me at one. I launched a webshop on it, made a sale, and shut the shop down for reasons the pipeline had no way to see. Version 2 was built with more rigor and I trusted it less, because by then I had learned which layer of the problem a pipeline like this doesn't touch.


